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David GOMBE

Nile Breweries Restricted (NBL), via its flagship beer model Nile Particular, has formally launched the third section of the FIFA World Cup 2026 marketing campaign with the rollout of nationwide watch events and a brand new rating predictor shopper engagement mechanic underneath the “Gwe Kafulu” platform, whereas extending its “Cheers to Bars” initiative into the FIFA World Cup season.

The launch was held at Bourbon Bar & Lounge in Jinja forward of the FIFA World Cup opening match between Mexico and South Africa and marks the start of a nationwide collection of World Cup watch celebration experiences that may happen throughout bars and leisure venues all through Uganda throughout the event interval.

Because the Official Beer Sponsor of the FIFA World Cup in Uganda via AB InBev’s world partnership, Nile Particular is constant to create immersive soccer experiences that carry Ugandan followers nearer to the joy of the world’s largest soccer event.

The third section of the marketing campaign introduces a rating predictor mechanic the place shoppers who buy Nile Particular can test underneath the crown for a novel code, dial *144*26#, and predict match scores for an opportunity to win prizes and FIFA World Cup rewards all through the event.

As a part of the FIFA World Cup marketing campaign, Nile Breweries can be incorporating its “Cheers to Bars” initiative into the event expertise to recognise and have fun native bars as necessary areas the place Ugandans collect to observe soccer, join with pals, take pleasure in leisure, and share memorable fan experiences throughout the FIFA World Cup.

Talking throughout the launch, Nile Breweries Managing Director Nkanyiso Mncwabe stated the FIFA World Cup is likely one of the world’s largest moments of connection and shared celebration, making native bars an necessary a part of how followers expertise the event.

“For many soccer followers, the FIFA World Cup won’t be skilled from inside a stadium. It is going to be skilled in communities, neighbourhoods and native bars throughout Uganda. That’s the reason extending ‘Cheers to Bars’ into the FIFA World Cup marketing campaign is necessary as a result of bars grow to be the areas the place folks collect to have fun, join, and share the power of soccer collectively.”

He added, “Bars are greater than locations to seize a drink. They help livelihoods, create jobs, carry communities collectively, and grow to be a part of many memorable social moments. Via this initiative, we’re recognising the necessary function native bars play throughout main cultural and sporting moments just like the FIFA World Cup, whereas additionally bringing shoppers nearer to the joy of the event via Nile Particular.”

Nile Particular Model Supervisor Eric Malinga stated the third section of the marketing campaign was designed to maintain fan pleasure and encourage energetic participation all through the FIFA World Cup.

“With the watch events and rating predictor mechanic, we wished followers to do greater than merely watch the soccer. We wished them to take part, predict, have fun, and really feel actively concerned in each match all through the event. Customers merely purchase a Nile Particular, test underneath the crown for the code, dial *144*26#, and enter their prediction for an opportunity to win.”

He added, “The FIFA World Cup is pushed by emotion, debate, pleasure, and shared fan experiences. Via Nile Particular, we’re creating experiences that carry that power nearer to Ugandan followers whereas rewarding them all through the event interval.